http://shine.yahoo.com/healthy-living/equinox-billboard-8220-too-sexist-8221-bethesda-residents-194300820.html A group of activists are calling on the chain of luxury fitness centers to remove the billboard, and to rethink their approach to recruiting new members. The group, which calls itself Sexism Matters, launched a blog and a petition on Change.org on June 28, demanding that a local Equinox gym take down the billboard, which they say promotes "a not-so-subtle sexism that infects our culture and degrades an entire gender." So far, the petition has received more than 300 signatures. More on Yahoo!: Controversial Ad Campaign Appears on San Francisco Buses The ad, shot by controversial photographer Terry Richardson, features a model in a skimpy minidress and heels, on her hands and knees on top of a pool table grasping a cue, along with the caption, "Dexterity." Equinox hired Richardson to shoot the ad campaign, his third for the company, in January. The series of photographs shot for this year’s campaign all feature a male and a female model in suggestive, nonathletic poses in a sleek m…
Equinox Gym Under Fire Over ‘Sexist’ Billboard | Healthy Living – Yahoo! Shine
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