HOUSTON (FOX 26) - Have you seen the new FDA anti-smoking ads? They are aimed at keeping kids from lighting up. Did you know every day an additional 700 children become regular smokers? That's according to the U.S. Food and Drug Administration. The FDA is pouring $115 million into this new campaign to encourage children to choose to stay far away from cigarettes.
"Pack of cigarettes" a girl requests in one of the ads as she places money on the counter at a convenience store. "You need a little more honey" the clerk tells her and the girl proceeds to peel part of her face off to give to the sales lady. The announcer in the ad then asks "What's a pack of smokes cost? Your smooth skin. Smoking causes wrinkles that age you prematurely".
In another ad a guy goes into a store asking to buy cigarettes and he too places money on the counter. The clerk tells him he's going to need more than that. The young man pulls out a pair of pliers, places them in his mouth, he yanks and yanks and finally snatches out his tooth. You then hear the announcer ask "What's a pack of smokes cost? Your teeth. Smoking can cause serious gum disease that makes you more likely to loose them".
The FDA is targeting kids 12 to 17 years old. We showed the ads to some Houston high schoolers. "The second one was really creepy. (Where she peels off her face) It's kind of true though," says 17 year old Leah.
"It just shows how cigarettes cause more than people think," adds 18 year old Aditya.
"It makes me want to stay away from it all throughout my life because of how it smells and just the effects it has on your body," explains 17 year old Atlee.
"No girl wants to be ugly and wrinkly and old. I think smoking is stupid. You waste your money and you die," says 15 year old Makenzie.
"I think the campaign is a great idea. We know people who smoke and they definitely look ten years older than their age," Makenzie's mom Candace Miller adds.
16 year old Kyle can relate to the kid in the ad whose life is controlled by cigarettes. The ad proclaims "cigarettes are bullies" and shows children being yelled at and literally dragged outside from school and from a movie by a miniature man in a dirty T-shirt. The tiny guy in the ad symbolizes how cigarettes in real life can run your life. "We'll be playing basketball and I'll have to go over and take five minutes to go smoke a cigarette. I don't breathe the same. I know cigarettes have changed me," admits 16 year old Kyle who says he regrets that he ever started smoking. Kyle has been smoking since he was 14 years old. "My dad has always been a smoker. So I picked up the habit. At first I thought it was going to be easy to quit and when I tried it wasn't as easy as I thought," Kyle explains.
"I've spent, in the past 2 years, over $2,000 on cigarettes," says Kyle. The point of the FDA "The Real Cost" campaign is to show kids cigarettes can cost you much more than money and that if you smoke you may pay for it in many more ways including your looks and your health. Kyle has this advice if you're even thinking about smoking. "Don't. it's not even worth it".
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"Pack of cigarettes" a girl requests in one of the ads as she places money on the counter at a convenience store. "You need a little more honey" the clerk tells her and the girl proceeds to peel part of her face off to give to the sales lady. The announcer in the ad then asks "What's a pack of smokes cost? Your smooth skin. Smoking causes wrinkles that age you prematurely".
In another ad a guy goes into a store asking to buy cigarettes and he too places money on the counter. The clerk tells him he's going to need more than that. The young man pulls out a pair of pliers, places them in his mouth, he yanks and yanks and finally snatches out his tooth. You then hear the announcer ask "What's a pack of smokes cost? Your teeth. Smoking can cause serious gum disease that makes you more likely to loose them".
The FDA is targeting kids 12 to 17 years old. We showed the ads to some Houston high schoolers. "The second one was really creepy. (Where she peels off her face) It's kind of true though," says 17 year old Leah.
"It just shows how cigarettes cause more than people think," adds 18 year old Aditya.
"It makes me want to stay away from it all throughout my life because of how it smells and just the effects it has on your body," explains 17 year old Atlee.
"No girl wants to be ugly and wrinkly and old. I think smoking is stupid. You waste your money and you die," says 15 year old Makenzie.
"I think the campaign is a great idea. We know people who smoke and they definitely look ten years older than their age," Makenzie's mom Candace Miller adds.
16 year old Kyle can relate to the kid in the ad whose life is controlled by cigarettes. The ad proclaims "cigarettes are bullies" and shows children being yelled at and literally dragged outside from school and from a movie by a miniature man in a dirty T-shirt. The tiny guy in the ad symbolizes how cigarettes in real life can run your life. "We'll be playing basketball and I'll have to go over and take five minutes to go smoke a cigarette. I don't breathe the same. I know cigarettes have changed me," admits 16 year old Kyle who says he regrets that he ever started smoking. Kyle has been smoking since he was 14 years old. "My dad has always been a smoker. So I picked up the habit. At first I thought it was going to be easy to quit and when I tried it wasn't as easy as I thought," Kyle explains.
"I've spent, in the past 2 years, over $2,000 on cigarettes," says Kyle. The point of the FDA "The Real Cost" campaign is to show kids cigarettes can cost you much more than money and that if you smoke you may pay for it in many more ways including your looks and your health. Kyle has this advice if you're even thinking about smoking. "Don't. it's not even worth it".
http://ift.tt/MZF0HI
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