WASHINGTON (CBS DC) – Barbie has been replaced as the top toy for girls as characters from Disney’s “Frozen,” including Queen Elsa, have managed to dethrone the famous Mattel doll.
“Frozen” merchandise has overtaken Mattel’s Barbie as the number one toy being purchased for girls this holiday season, according to a new survey from the National Retail Federation. The survey showed that 20 percent of parents plan to buy “Frozen” merchandise for their daughters, replacing Barbie’s 11-year run as the top toy for girls.
“Barbie has been the top girls’ toy for over a decade, but it is no surprise that Disney’s Frozen has taken the top seat as children have had it on the mind as far back as Halloween,” said Prosper’s Consumer Insights Director Pam Goodfellow.
In recent years, Barbie has lost major ground to other doll brands amid ongoing criticism of unrealistic body proportions and the rising popularity of “Frozen”-themed Halloween outfits. Mattel issued an apology last week for a book that portrayed Barbie as an inept computer engineer following rampant criticism via social media.
Bloomberg reports that Barbie’s worldwide sales sank 21 percent in the most recent quarter. On the other hand, Disney’s “Frozen” has generated nearly $1.3 billion in worldwide movie ticket sales and is now the most successful animated film of all time.
Dolls made up all five of the top toys for girls this year, although electronic purchases are gaining traction on the survey this year.
The NRF 2014 holiday consumer survey found that 42 percent of shoppers plan to buy toys as gifts this holiday season, although both boys and girls have requested tablets and Apple iPads from their parents. Video games, Xbox One, and tablets were the top electronic purchases.
Boys still love their toys though, with the top purchase plans being LEGO, cars & trucks, teenage mutant ninja turtles and Hot Wheels all made the top five.
Between both genders, Lego and Apple’s iPad appeared in the top ten planned purchases for young U.S. boys and girls alike.
The 11th version of this survey polled 6,593 consumers and was conducted for NRF by Prosper Insights & Analytics Nov. 3-10.
“Frozen” merchandise has overtaken Mattel’s Barbie as the number one toy being purchased for girls this holiday season, according to a new survey from the National Retail Federation. The survey showed that 20 percent of parents plan to buy “Frozen” merchandise for their daughters, replacing Barbie’s 11-year run as the top toy for girls.
“Barbie has been the top girls’ toy for over a decade, but it is no surprise that Disney’s Frozen has taken the top seat as children have had it on the mind as far back as Halloween,” said Prosper’s Consumer Insights Director Pam Goodfellow.
In recent years, Barbie has lost major ground to other doll brands amid ongoing criticism of unrealistic body proportions and the rising popularity of “Frozen”-themed Halloween outfits. Mattel issued an apology last week for a book that portrayed Barbie as an inept computer engineer following rampant criticism via social media.
Bloomberg reports that Barbie’s worldwide sales sank 21 percent in the most recent quarter. On the other hand, Disney’s “Frozen” has generated nearly $1.3 billion in worldwide movie ticket sales and is now the most successful animated film of all time.
Dolls made up all five of the top toys for girls this year, although electronic purchases are gaining traction on the survey this year.
The NRF 2014 holiday consumer survey found that 42 percent of shoppers plan to buy toys as gifts this holiday season, although both boys and girls have requested tablets and Apple iPads from their parents. Video games, Xbox One, and tablets were the top electronic purchases.
Boys still love their toys though, with the top purchase plans being LEGO, cars & trucks, teenage mutant ninja turtles and Hot Wheels all made the top five.
Between both genders, Lego and Apple’s iPad appeared in the top ten planned purchases for young U.S. boys and girls alike.
The 11th version of this survey polled 6,593 consumers and was conducted for NRF by Prosper Insights & Analytics Nov. 3-10.
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