Friday, November 22, 2013

For American Restaurant Chains, the Future Is Mexican – Yahoo Finance



http://finance.yahoo.com/news/for-american-restaurant-chains–the-future-is-mexican-204903300.html Even casual-dining giant Chili’s Grill & Bar (EAT), where comparable sales fell 1.9 percent last quarter, is looking for a rebound via its Mexican menu. “When you look at tacos, quesadillas, fajitas, that category represents really the biggest category that we have at Chili’s. Bigger than burgers,” said Wyman Roberts, CEO of Brinker International, Chili’s parent company, during an earnings call on Wednesday. Chili’s Mexican food, he said, will give the chain an edge over casual-dining rivals.


For American Restaurant Chains, the Future Is Mexican – Yahoo Finance






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