Can plain packaging reduce the sales of cigarettes?

In an ongoing effort to reduce smoking, some government ministers are considering making it a law to have cigarettes sold only in plain packaging. Maybe something like this:

From my viewpoint, I really doubt the packaging would make any difference to anyone who wants to buy a packet of cigarettes. Of course, that's my opinion. Perhaps you see it another way. What do you think?



More information here:

Cigarettes could soon be sold in plain packets after ministers say branding is key factor in persuading young people to start smoking | Mail Online

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